How to Write a Fantastic Welcome Email (plus 10 Email Marketing Dos and Don'ts)

I found this great post on MyEmma.com called "5 Elements of the Perfect Welcome Email" and wanted to share it today. If you have a blog, book, product, website, or business, and I know some of my readers do, you want to have an email list. You want subscribers. And you don't want to annoy them or drive them away. We all get way too much email these days, and you want to provide value for your readers.

For example, I have a website called The Published Parent and I have an email subscriber list over there of almost 500 readers. After someone signs up, I send them a welcome email which includes their freebies they signed up for: two different mini-books that relate to writing. I also introduce myself and let them know how to get in touch on the Parenting Magazine Writers Facebook group, how to follow me on Twitter, etc. I try not to hard-sell on my book. I let them know how to get in touch with me. I don't want to scare them away and cause them to unsubscribe once they receive the freebie! Read on to find out more about creating the best possible welcome email for your readers, fans, etc. And you can find more fabulous resources over at Campaign Monitor!

We all know the importance of a good first impression, and a welcome email is your best opportunity to make one for your business.

After a subscriber signs up to receive your emails, you want to send them a message that introduces who you are and the value you'll add to their lives and inboxes. Not to mention how glad you are that they've signed up to receive your company's updates. 

Let’s not forget that it’s kind of a big deal to have someone sign up for your email list, especially with studies coming in that say office workers receive upwards of 120 emails per day. These people already receive an inbox full of emails and, yet, they have chosen to receive even more by subscribing to your list.

In turn, you don’t want to take your subscribers for granted and assume they'll stick around, regardless of what you send them.

That welcome email is your opportunity to show that you will add value to their email inbox. Of course, the question becomes, how do you actually deliver an exceptional welcome email that will excite your subscribers and make them look forward to receiving more emails from you?

In this article, we will look at some of the most important elements to include in your future welcome emails to new subscribers. Use these methods to make your emails stand out among the rest and increase subscriber engagement. 

What is a welcome email?

Depending on what kind of email list you are growing, a welcome email could come in many forms.

Some of these tips may be more relevant for certain businesses or niches. For example, an e-commerce store may send a welcome email when someone has made their first purchase. A thought leader for an industry, however, may send welcome emails when people opt-in to receive their regular content updates.

5 things every welcome email needs to do

In all cases, a welcome email is your first official email touchpoint with a new subscriber. This is your first impression and these tips will make sure your first impression is as strong as possible.

1. Offer easy-to-understand information for getting started.

A lot of welcome emails are sent after some type of purchase or initial interaction. This is great news because you know that you already have an engaged customer on the other end. You also know that they may have your product sitting in their home or, at the very least, it’s on its way.

This is your opportunity to share some great information that will enhance their customer experience and begin creating brand loyalty. 

Not only is this information helpful, but it also shows that your emails add value rather than simply push products or sales. Subscribers will appreciate that you want to help them enjoy their purchase as much as possible.

The welcome email for Google Home Mini, shown below, is a great example of how to offer a quick start guide inside a welcome email.

Google uses the opportunity of a welcome email to help new users navigate their way around features, and it also provides an overview for those who want to get the most out of their device.

IMAGE: Really Good Emails

 

2. Introduce the team to your subscribers.

Just because you aren't having a face-to-face interaction with each customer doesn't mean you can't have a personal interaction and introduce the faces behind your brand. After all, the people that make up your business are one of the most important pieces of your business.

Introducing certain team members may be a great way to kick off your email subscriber relationship. This is especially true if your subscribers will be interacting with these employees regularly. This helps break the ice and gives your business a warm and approachable personality.

A great example of this is the Peloton welcome email that introduces a subscriber's trainers they'll be working out with. 

On its way to becoming the year's biggest trend in fitness technology, Peloton—a fitness bike that comes equipped with live or prerecorded virtual classes, is also leading the way in personalized communication and approachable branding. They focus on the trainers who will be leading the classes, creating a connection with the people behind the brand from the get-go.

From their social media accounts to the welcome email that subscribers receive, Peloton wants users to feel personally connected to the people that will be representing their company on a daily basis. See how they do it in email form: 

(you can read the rest of this post here!)

Ready to create your new and improved welcome email campaign? Let us know!

BONUS: check out these 10 email marketing dos and don'ts from Campaign Monitor.

Impress Your Guests: Tips for Delicious Party Food on a Budget

How many parties have you ever been to that later became the talk of the town? Well, if not the town, at least those parties were the envy of your close circle of friends. How would you like to host a party like that? Perhaps you ‘think’ you don’t have the funds to do it up right. Actually, you can impress your guests even on a budget, as limited as it might be. Try these tips for delicious party food that will fit literally any budget whatsoever.

Use What You Have for Starters

While you want to lay out a decorative spread, you really can’t afford all the special tablecloths and decorations you feel you need. Why not use what you have for starters? Perhaps you collect gadgets and kitchen tools because you love to cook. Pull out that lovely solid wood cutting board on which you can lay an assortment of finger foods which are quite cheap to prepare. That walnut wood cutting board would make even peanut butter and jelly finger sandwiches look delectable, so put it to good use! Any serving spoons, dishes and dishes you’ve gathered would do quite nicely. Again, instead of worrying about buying decorations, spend that money on ingredients for the lovely food you’ll work up!

Finger Sandwiches for the New Age

Finger sandwiches were mentioned above, only half-jokingly. These were made quite popular during Victorian England and typically they were cucumber sandwiches served with tea. While most Americans today frown upon cucumber finger sandwiches without meat or cheese, you can get a couple of pounds of cold cuts and some rather inexpensive cheeses. Cut these in triangles, corner to corner and serve them up in grand style on a special plate or serving board.

Finger Foods Galore

Instead of going to the frozen food section in your local supermarket for all those expensive pre-made appetizers, look instead for frozen pie crust, filo dough or pastry dough. These you can take home and create amazing finger foods to your heart’s content. Have you ever had smoked wienies wrapped in filo and baked until golden brown? Perhaps you can chop up fresh mushrooms, add a bit of mozzarella, and wrap them in pockets of filo or pastry dough before baking. From miniature pies to pockets of meats and cheeses, you can create gourmet finger foods for just a few dollars!

Buy in Bulk

If you have a local restaurant supply store nearby, you can often find large bags of ingredients at much cheaper prices than in a grocery store. Instead of paying $5 for a 16-ounce bag of frozen strawberries, why not get a five-pound bag for just over $10 at a restaurant supply chain? As a general rule of thumb, the cost per ounce goes significantly down as the amount you buy goes up. This is the same for anything from frozen foods to dry goods, so shop wisely and you will have what it takes to go gourmet.

A Few Final Thoughts

As a final note, take the time to search the Web for interesting recipes you can easily prepare at home. The fewer items you buy pre-made or packaged, the lower your costs will be. You might need to start prepping and cooking your foods a day or two in advance, but many of the items you’ll be serving can easily be refrigerated to be brought out the day of your party. Also, remember that the prettier you make your presentation, the more appetizing your food will appear. Start with what you have and work up from there. It may not always be what you serve but how you serve it. That’s the bottom line.

Benefits of Montessori Preschool

If you are looking for a Redmond preschool, you may want to consider a Montessori education. You may not realize that Montessori started as a preschool program. There are several things that make Montessori preschool programs beneficial. 

Free to Move 
One of the things many children find challenging about preschool is the need to sit still and quiet while listening to the teacher. In a Montessori classroom, there are traditional desks and chairs, but there are also floor mats and other smaller, more casual work areas. The students can choose where they feel most comfortable to sit, lay or stand. They can also move around the classroom, getting a snack, or moving to the quiet section to page through a book.

Student-Led Learning
In a Montessori preschool, the children have a great deal of control over what they learn. The study is also self-paced, ensuring the children spend as much time as they like with the things that interest them.

Classroom Structure
The classroom structure in Montessori allows children of multiple ages to share one room. This structure allows older children to act as mentors to younger children and encourages group collaboration.

Although children can begin classes at any time between the ages of 3 and 6, the Montessori program is set up on a 3-year cycle. This allows the children to develop strong bonds with their peers and teachers at this vulnerable age. The teachers get to know their students intimately, which allows them to accurately gauge their progress.

Classroom Design
Montessori classrooms are designed with children in mind, with furniture size for them and shelves at their eye level. The rooms are not cluttered with unnecessary items, and natural materials, such as wood and fabric, are used whenever possible. Hands-on activities, such as gardening and cooking, are a regular part of the curriculum.

Selecting the Montessori option when looking for a Redmond preschool is a great way to ensure your child gets a well-rounded, child-centered start to his or her educational career. Children who begin their education in Montessori programs have improved concentration, coordination, independence, and self-regulation. They gain these skills while becoming part of a close-knit community.




             

Earn Big Cash Back on your Christmas Shopping #Swagbucks

As we quickly approach Christmas, Swagbucks knows you still have lots of shopping to do, and they're offering big cash back for shopping online at several of your favorite retailers right now!

Just go to this page to see all of the deals available and get the jump on your holiday shopping.               
In order to take advantage of the cash back, just create your Swagbucks account when prompted (it takes less than 30 seconds) and then you're all set!

Your cash back comes in the form of SB points, which you can redeem for gift cards to places like Amazon, Target, Walmart, Starbucks, or get PayPal cash!                 

As a special bonus, if you sign up through me you get a 300 SB ($3) bonus when you earn your first 300 SB before January 1st! This site's a great way to extend your shopping budget, especially around the holidays! I've been doing it for years, and it's great to have that extra money stockpiled when you need it for gifts! AND your money comes back to you AGAIN in the form of more Swagbucks!

Winterfest at Worlds of Fun is the Ultimate Family Experience!

Some of you may remember this post where I talked about the First Ever Winterfest at Worlds of Fun here in Kansas City. Well, friends, my family got to go again because the rockin' Kansas City Parent joined forces with Worlds of Fun and hooked us up with tickets! And not only tickets, but some sweet merch you are going to covet, as well as Taste of Winterfest (more on that later).

I can't even believe we have such a neat thing in Kansas City to do in the WINTER, when normally we are huddled inside our houses on screens or in front of the fire or in our vehicles driving driving driving. If you do one important and lasting memory "thing" for and with your family this winter, go to WINTERFEST on a Friday, Saturday or Sunday evening! You will truly be transported to a Winter Wonderland!

Q: Is it cold there?
A: Depends on what the weather is like when you go. It was in the 30s when we went, so we bundled up (my youngest son NEVER is seen out of flip flops and shorts, so this was a huge thing for him and you know it was cold). Worlds of Fun has little "warming stations" with little firepit-type things where you can warm your hands. We went in the bathrooms and restaurants to get warm if we needed to. YES, it was cold that night, and that's what WINTER is like, so yeah, it was perfect. I love living in the Midwest, where we actually get to experience WINTER!

This girl had a plan for the night, and it included going on the carousel first!

Let's go on a tour of the Taste of Winterfest because I love food and fun drinks

(only $25 to try 8 fun items!)

This is the Loaded Fried Yams, consisting of fried waffle sweet potato fries covered with cheese, sliced Brussels sprouts, cranberries and chicken. My kids scarfed it down. I was amazed at the originality!

This is us with our Hot Chocolate Truffle Bomb with Warm Milk and our Loaded Fried Yams. Scrumptious and different! 

Holiday Pot Roast Slider? I could have eaten like 10 of them! Those are cheesy hash browns on there, friend.

Tuxedo Chocolate-Dipped Bacon? Yes! And yum.

Bubble Tea. Callie had seen this on YouTube, shared by some of her favorite vloggers, and was anxious to try it. We all loved it. Little gummy balls in the bottom with chai tea (or you could get pumpkin spice).

We were not able to try EVERYTHING because we were having way too much fun at Planet Snoopy (go figure ... yes, we range in age from 9 to 52 and we rode those rides like there was no tomorrow)

Okay, now let's get back to the rides and fun we had!

Le Taxi Tour (it's French, peeps) ... Michael drove me this time; Eva drove me the next for "Driving Miss Crazy"

Eva sat out during the Flying Dutchman but I got this great pic of her in WINTER WONDERLAND. Seriously, that song makes total sense to me now since I've been here.

Flying Dutchman is a classic!

Bumper cars are a must for my family!

It's a life-sized snow globe that you can put your family in!

Yes. Just yes. A 1950s diner fuels my love for life.

Michael and Aron warming up at the diner.

My other four awesome people warming at the diner.

Callie

Then we headed to Planet Snoopy to ride more rides than I knew were possible, and I ran into a fellow KC Parent writer, Sarah Lyons! She has 6 kids, including twins, and is a writing rockstar. I love her!

I think we rode the race cars 5 times in a row! Who knew
Planet Snoopy would be so fun for us all?

I love these people and I love this place!

Worlds of Fun is super classy and gave us all kinds of fun
stuff, like this gorgeous glass ornament we will have
forever :-)

My suggestion to you is to get the Gold Pass (my oldest son has one). Free parking and you can go all year as often as you like to Worlds on Fun, including the Haunt and Winterfest. Go when it's cold to avoid the crowds. Go whenever it is convenient for you! There are just too many experiences to go only once.

Take your time! Enjoy the food, the music, the performers, the rides, the warming areas, the lights, ice skating, everything! Step inside the massive snow globe so you can have your picture taken. Do the snow angel cube. Do half the park and then come back another time and do the other half. The come again to see what you missed because THERE IS SO MUCH.

Listen, people. We paid about $1,000 for my family to go to Disney World one day and $1,000 to go to Universal theme park another day ... my family agrees that Worlds of Fun is just as great FOR WAY CHEAPER and we don't have to drive for two days to get there.