Monday, July 2, 2018

How to Avoid Creating Another Boring WordPress Blog

One of the main reasons visitors turn back from blogs straight after landing on them, increasing the
bounce rate, is the boring design and content. If you are planning on creating a WordPress blog that
is about your life, things and people you love, and want to personalize it, a standard template and a
few articles will not do. Below you will find a few tips on how to avoid creating another boring
WordPress blog.
Image via Christin Hume


Avoid Text-Only Posts

While publishing long articles and short stories might be something you created your WordPress blog
for, you should focus on entertaining your audience while providing the information. If you are just
about to start a WordPress blog, you should look for ways to add images, videos, and other interactive
features that will keep them coming back for more. The attention span of today’s generation is much
shorter, so you need to provide visual stimuli.

Choose a Modern Design

It is also important to consider that most people are reading articles and posts using mobile devices.
You need to choose a modern WordPress design that allows them to read the text and interact with
the site. The good news is that today you can find great templates for all purposes, and even
create a digital magazine to provide your visitors with a better reading and information consumption
experience.

Add Infographics

Many bloggers neglect this important and effective way of communication. Whenever you would like
to summarize or logically present information to your audience, you might want to create an infographic
that will entertain them and make the data more reader-friendly. Whether you are turning an old article
into a blog post, or would like to create new ones about your target market’s main problems, there are
plenty of free templates you can find online and put in good use.

Interact with Your Audience

Image via rawpixel


It is also important that you add that personal touch when blogging. Instead of simply talking to them
through your posts, add some video messages, too, so you can create a personal relationship. No
matter if you are planning on monetizing your blog or are using it to build your personal brand, videos
will help you achieve your goals.

Connect Your Social Media Accounts

Apart from your blog, your audience might want to connect with you through different
platforms. You can get them to sign up for your social media pages, or simply follow you.
People are interested in the person behind the blog, so make sure that you give them the
opportunity to get to know you on a personal level. You should, however, keep your personal
branding and your individual accounts separate.


Blogging can help you boost your reputation, build your personal brand, or even create awareness
of your products or services. Make sure that it is interactive, fun, and entertaining, so your audience
can engage with you and come back for more content. Don’t settle for a basic template; make your
personality shine through.

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