Friday, September 8, 2017

5 Underused CTAs For Emails That You Need To Try

You already know that every email marketing message you send out should have some sort of call to action (CTA), but there are so many different ways to type and place those CTAs. Let’s take a look at some underused CTAs that you could try including in your electronic communications.

Many people think of CTAs as a graphic or a button that entices people to take action. But, your CTA doesn’t have to be visual, it can just be text. It’s up to you if you want to link the text to anything, or just make a bold statement. This is a good way to qualify leads. If a reader takes that extra step to email or call you for more information, it means they truly are interested in what you have to offer.

Add a CTA to the Signature
Email signatures are somewhat forgotten about at times, but, with the help of the ZippySig email signature maker or similar platforms, they’re the perfect place for a CTA. You may want to include your Twitter handle in your signature, or your company’s phone number. You could even use your signature to promote registration for an upcoming webinar.

When it comes to adding a CTA to your signature, consider the content of the email and where the CTA should be placed. This type of CTA should align with the subject matter within your email.

Include Your Social Sharing Buttons
Your social sharing links and buttons are a quick and ultra-easy way to encourage email readers to share your marketing messages. The same way you need to make it easy for people to forward your emails, you need to encourage them to share your content on their social media platforms.

Make It Easier to Forward Your Email
There are people who get confused about how to use email to generate business leads, and rightfully so, it can be daunting. If you already send out marketing emails, though, you’re doing something right!

While email is commonly used to nurture leads into customers, including a CTA to forward your emails on to friends may help to generate brand-new leads with your email marketing endeavours. Some readers will choose to forward your emails on their own, but when you include a specific and clear CTA to do so, even more people may take action.

Optimize Preview Text
When you open up your inbox, you’re usually presented with a long list of emails, right? Well, along with that list of emails is a preview text that allows you to see just part of the email, giving you enough details about what the emails is about so you can decide if you want to open it. However, the preview text is not necessarily the very first line of the email – you are able to customize it to use as a CTA.

You can consider the best copy that you would like your audience to see that will entice them to open your email. This copy ought to be short and powerful. Keep in mind, it may not be the very first few line of your email, though, it could be something further down in the copy, like a portion that highlights the call to action.

Overall, treat this preview text as a chance to present readers with one more CTA – to go ahead and open your email.