In marketing, trust is key. Without it, it is hard to develop
brand loyalty. Businesses that are not trusted can come up with exceptional
service or products, but still stay stagnant because there will be customer churn from time to
time. For you to succeed in your business and minimize customer churn, you need
to get to your customers in a way that will build long-term relations and
inspire trust.
One of the best ways you can market your brand and retain
customers is using other consumers to gain the trust of your consumer target
market. People will be more likely to buy products when the people they admire
say that they have had a good experience with the company’s product or service.
This form of marketing is called influencer marketing. This form of marketing
provides incentives to consumers to share the company’s information on behalf
of the business.
Because influencers are consumers, your target market is likely
to find the information more trustworthy. Influencer marketing can help you to
grow your business and retain more customers in the following ways:
Improves your social
media presence
To have effective marketing, you need to get to customers where
they are. The fact is that you will find 81% of the U.S
consumers on social media. When you establish a social media presence,
you will have a better platform for being successful in modern marketing.
In most cases, many businesses have social media accounts, but
they post content to reach their audiences. There are those who pay for
sponsored ads, and they get their word out. But when you use an influencer to
propagate your business information with details of your social media links,
you will open the door for the vast network that an influencer has to learn
more about your business and connect with your brand. Check out some ways for how to grow Instagram followers.
Builds customer loyalty
There are different ways in which you can engage with influencer
marketing; there are companies that pay influencers directly in different
markets; others offer incentives like freebies, discounts, or tickets to concerts
for people who share marketing information on their social media, or through
email, or in person.
Due to the nature of incentivizing influencers, companies reap a
two-fold rise in customer loyalty. Influencers who have earned commissions, won
prizes or been positively affected because of their experience with the product
or service, tend to be more loyal to the brands they market. On the same spin,
new customers who jump on the bandwagon to use the company's products through
influencer marketing trust the influencer and this stretches to the brand. This
will increase the likelihood that they will remain loyal once they are
satisfied with the brand.
Expands your reach
An influencer is someone who is socially active and has many
connections. Ideally, influencer marketing is done online, and this requires an
influencer who has a large following on social media. An influencer’s reach may
depend on the demography of social media networks they have.
Since personal relationships are what influencers use to develop
their social media networks, or by sharing similar interests with others, they
have an easier time to reach users than a business. For example, most
businesses only have a few likes or friends on social media, because users are
there to socialize and not make purchases. Now, this makes influencers have a
broader reach which businesses use to tap to attract consumers.
Identifies relevant
leads and markets
Influencers have connections because of shared interests and
personal relationships. Moms, for instance, tend to have their own network on
social media. As a result, influencers build niche markets. When you want to
use influencer marketing, you can reach a specific niche, and this will
generate leads.
Author Bio: Adrian Rubin
is a freelance writer and climate change advocate.
