You already know that
every email marketing message you send out should have some sort of call to
action (CTA), but there are so many different ways to type and place those
CTAs. Let’s take a look at some underused CTAs that you could try including in
your electronic communications.
Text
Many people think of
CTAs as a graphic or a button that entices people to take action. But, your CTA
doesn’t have to be visual, it can just be text. It’s up to you if you want to
link the text to anything, or just make a bold statement. This is a good way to
qualify leads. If a reader takes that extra step to email or call you for more
information, it means they truly are interested in what you have to offer.
Add a
CTA to the Signature
Email signatures are
somewhat forgotten about at times, but, with the help of the ZippySig email signature maker or similar platforms,
they’re the perfect place for a CTA. You may want to include your Twitter
handle in your signature, or your company’s phone number. You could even use
your signature to promote registration for an upcoming webinar.
When it comes to adding
a CTA to your signature, consider the content of the email and where the CTA
should be placed. This type of CTA should align with the subject matter within
your email.
Include
Your Social Sharing Buttons
Your social
sharing links and buttons are a quick and
ultra-easy way to encourage email readers to share your marketing messages. The
same way you need to make it easy for people to forward your emails, you need
to encourage them to share your content on their social media platforms.
Make
It Easier to Forward Your Email
There are people who
get confused about how to use email to generate business leads, and rightfully
so, it can be daunting. If you already send out marketing emails, though,
you’re doing something right!
While email is commonly
used to nurture leads into customers, including a CTA to forward your emails on
to friends may help to generate brand-new leads with your email marketing
endeavours. Some readers will choose to forward your emails on their own, but
when you include a specific and clear CTA to do so, even more people may take
action.
Optimize
Preview Text
When you open up your
inbox, you’re usually presented with a long list of emails, right? Well, along
with that list of emails is a preview text that allows you to see just part of
the email, giving you enough details about what the emails is about so you can
decide if you want to open it. However, the preview text is not necessarily the
very first line of the email – you are able to customize it to use as a CTA.
You can consider the
best copy that you would like your audience to see that will entice them to
open your email. This copy ought to be short and powerful. Keep in mind, it may
not be the very first few line of your email, though, it could be something
further down in the copy, like a portion that highlights the call to action.
Overall, treat this
preview text as a chance to present readers with one more CTA – to go ahead and
open your email.
